Baozun Inc.
Executives investing their own money
CEO purchased 13,900 ADS in September 2026, contributing to 63,000 shares bought by insiders ($176,415 total) over the last 90 days. This modest accumulation follows Q2 2026 results showing return to profitability with RMB17M net income and 7.5% revenue growth YoY. CLSA upgraded BZUN to outperform with $3.80 price target, while Citigroup maintains buy; consensus remains bullish with 85% analyst buy ratings. Medium
📰 Baozun returns to profit with Q2 2026 revenue up 7.5% YoY; raises FY28 operating income target by 27% to RMB700M
For informational purposes only. Not investment advice.